As Instagram’s head of marketing, Waters is responsible for leading brand and product marketing for its more than 1 billion monthly users.

Most recently, Waters was chief marketing officer at Hims & Hers, a San Francisco-based health and wellness startup. Prior to that, she was Lyft’s VP of marketing for two years, exiting prior to the ride-sharing company’s IPO in 2019.

Waters also served as Pandora’s VP of brand and product marketing and was brand marketing manager for Cisco’s Flip Video consumer products group. Waters started her career as an education coordinator for Jane Doe Inc., a nonprofit organization championing women’s rights.

Women, Empowerment, Women in Business, Influential Women, Female Leadership, Marketing, Digital Marketing, Business, E-Commerce, Creativity, Teamwork & Teambuilding, Business Leadership, Business Growth, Leadership, Public Relations, Social Media,