[email protected]
Mercedes Erra is the founder of French advertising agency BETC. In 15 years, the agency became the first largest agency in France, and it was named the second most creative agency in the world by the Gunn Report in January 2011. Mercedes is also executive president of Havas Worldwide.
Mercedes Erra is a brand-building and management expert. She contributed to establish innovative directions for many brands (Danone, Evian, Air France and McDonald’s).
She supports many causes from women to children and human rights. She has been highly involved in the Women’s Forum for the Economy and Society since its creation. She’s also been involved in Osons La France, the Unicef, Human Rights Watch, the Elle Foundation and Force Femmes. Mercedes is a member of the Commission for positive images of women in the media.
Mercedes is also the president of the Board of Directors of La Cité nationale de l’histoire de l’immigration (French Museum dedicated to the history of immigration in France). In addition, she’s been on the boards of companies including Accor, Havas, la Société de la Tour Eiffel and the Fondation France Télévisions since 2011.
Mercedes has received the Officier of the Légion d’Honneur and the Officier National du Mérite. She has five children.
News
Related Speakers View all
Courtney Nichols Gould
Biodiversity & Ocean Conservation; Co-Founder of New...
|
|
Tamara Roukaerts
Tamara is Director of TRM&C - a business that provid...
|
|
Charlie Rose
Anchor and Executive Editor
|
|
Tonya Lewis Lee
Author, Producer, Filmmaker & Entrepreneur; Women's...
|
|
Bethenny Frankel
Entrepreneur, Reality TV Star & Bestselling Author; ...
|
|
Jean Chatzky
Financial Editor of NBC's TODAY Show, Award-Winning ...
|
|
Kara Nortman
Managing Partner, Upfront Ventures
|
|
Shelley Zalis
CEO & Founder of The Female Quotient
|
|
Freya Williams
North American CEO of Futerra
|
|
Mollie Spilman
CMO & EVP Global Sales MILLENNIAL MEDIA
|
|
Lori Senecal
Global CEO at Crispin Porter + Bogusky
|
|
Laura Correnti
Partner at Giant Spoon
|
|
Claudine Collins
Managing Director MEDIACOM UK
|
|
Jennifer Breithaupt
SVP of Entertainment Marketing at CITI
|
|
Jacki Kelley
COO Bloomberg Media Group
|
|
Elizabeth Harz
VP of Business Development.
|
|
Joanna Coles
Former Chief Content Officer, Hearst Magazines; Boar...
|
|
Peggy Conlon
President & CEO The Advertising Council
|
|
Pat Christen
CEO HopeLab
|
|
Susan Credle
Global Chief Creative Officer, FCB
|