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Michael A. Jackson        

CMO at Car Board, Founder of 2050 Marketing & Educator

Mike Jackson is the Chief Marketing Officer and Chief Strategy Officer of Car Board. Responsible for overseeing the company’s overall branding, digital presence, advertising, and sales strategy, as well as coordinating marketing efforts with the company’s product development team.

Jackson is the founder of 2050 Marketing, a consulting practice. 2050 Marketing recognizes that the United States of 2050 will look very different from the country that existed just a decade ago. 2050 advises clients ranging from start-ups to Fortune 500 brands, on the execution of brand building, digital and social media strategies. Current and former clients include, G FUEL, Gamma Enterprises, Publicis Groupe, USAA, Vision Media, Talespin, and Broidy Capital Management.

Jackson is also a ‘Professional-In-Residence’ at the Kent State University School of Media and Journalism, Kent Ohio. He joined Kent State in January of 2022 and is teaching Advertising Strategy Development and Advertising Messaging and Communication for upper-level students. He also serves as faculty adviser for Franklin Advertising, a student-led organization focused on advertising and strategic communication for local ad clients.

Since 2020, Jackson serves as a member of the Board of Directors at Gamma Enterprises, the parent company of G FUEL. As The Official Energy Drink of Esports®, G FUEL provides gamers with a performance-driven alternative to standard energy drink products.

Jackson was an exclusive on-air contributor for CNBC from 2014 through 2020. He continues to provide expertise as a marketing analyst, guest commentator and contributor for NBC, CNBC, ABC, NPR, CCTV, USA Today, and various podcasts on industries and topics ranging from tech companies: Facebook, Google, Amazon, and Apple, to consumer product companies: Pepsi, P&G, and Nike, to sports: NBA, NFL, and MLB and, automotive brands: Tesla, Ford Motor and General Motors.

Jackson also served as General Motors Corporation, North America Vice President of Marketing and Advertising from December 2005 to June 2007. His responsibilities included directing the marketing, advertising, and media efforts for the eight GM vehicle divisions. Jackson managed a media budget of $3.2 billion dollars annually, second only to Proctor and Gamble,

During his tenure, he led significant changes in the way GM marketed its eight domestic brands. Jackson and his team restructured the relationship between GM and its’ advertising and media agencies and accelerated the focus on digital media. His team led some of the most successful new product launches in company history, which included the Chevy Silverado, Cadillac Escalade, Cadillac CTS-V, and the GMC Acadia. He also led the implementation of the GM 100k mile warranty, which served the critical role of changing consumer opinion while improving consideration of key GM brands.

Prior to that role, he was the regional general manager of GM's Western Region from 2002 to 2005. Responsibilities included sales, marketing, and distribution efforts for 16 states and over 1000 retail dealers.

Born and raised in Youngstown, Ohio, Jackson graduated from Kent State University with a degree in Journalism and received a master’s degree from The Annenberg School of Communications at the University of Southern California. He was also awarded an Advanced Management certificate from The Wharton School at the University of Pennsylvania.

Jackson resides in Scottsdale, AZ.

Speech Topics

Educating the next generation of leaders

Marketing and Advertising in the Year 2050

Brand building for innovators and entrepreneurs

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