Michael Bivins is one of the founding members of New Edition. When the group broke up, he formed Bell Biv DeVoe with Ricky Bell and Ronnie DeVoe. The group is credited with being one of the pioneers of the new jack swing sound. Their debut album, Poison, peaked at number five on the Billboard 200 chart in 1990.

Bivins also discovers, manages, and produces for other acts, most notably Another Bad Creation, MC Brains, Boyz II Men, and 702, all of whom were signed to his Motown distributed label Biv 10 Records. He serves as the music entrepreneur and A&R man of both of his own acts. Bivins has acted in small roles in films including "Girls Trip" and "Crossover," and has been a writer for movies and TV shows such as "Beverly Hills 90210" and "40 Days and 40 Nights."

Bivins loves working off-stage too. He likes to get involved in the managerial job of the bands such as wardrobes, stage shows, and appearances. Recently, he became the CEO and Founder of Sporty Rich Enterprises, which is a lifestyle brand for Music, Entertainment, and Fashion.

Musician, Rapper, Music Industry, Boy Band, Entertainment Fashion, Clothing Line, Rap & Hip Hop, Hip Hop, R&B, Music Producer, Entertainers, Fatherhood, Business, Entrepreneurship,