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Michael Dandridge  

a specialist in improving business growth by improving the customer experience.

The world inside your door - the place where you succeed or fail in meeting your customer's expectations - is the most important factor in determining the degree of your success. From lighting to merchandising to the very smell of your store, customers are judging every detail of your business. They are asking themselves, "How do I feel when I shop here?" This is called the Personal Experience Factor, or PEF. Drawing from his thirty years in retail and wholesale distribution, Mike will show you how to enhance your PEF by transforming your business into a compelling personal experience that will have your customers starting a word of mouth revolution about your company.

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