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Michael Maslansky    

CEO of Luntz, Maslansky Strategic Research; Foremost Communications & Research Strategist

Michael Maslansky is one of corporate America's leading communications and research strategists.As CEO of Luntz, Maslansky Strategic Research, Maslansky advises Fortune 500 corporations, industry associations, major litigation practices and non-profit organizations on what to say, how to say it and, most importantly, why it matters. Clients from Pfizer to Shell to Microsoft to Starbucks turn to Maslansky to understand the public mood, challenge conventional wisdom and transform not just what they say to key audiences - but how they say it.

Maslansky's strategic analyses and presentations build on insights from his unique combination of expertise: battle-tested communications experience combined with a deep understanding of public opinion. As such, he's become one of the nation's leading experts on the impact of language and how the very words you choose create widely different reactions; not just intellectually but - far more important - emotionally.

Speech Topics


THE LANGUAGE OF TRUST: Selling Ideas in a World of Skeptics

Trust is dead. Now what? In a world that too much spin has created, how do communicators overcome the skepticism and mistrust to get their message heard? More and more organizations are finding that even when they have a good story to tell, no one wants to listen. Or worse, they listen and refuse to believe what they hear.

Michael Maslansky helps communicators understand the challenges of effectively communicating their message to skeptical audiences. Based on a decades worth of research studying real-world examples of how people interpret and respond to messages, Michael presents a series of approaches that help use language to rebuild trust with any audience.

Using timely and entertaining stories, Michael will teach you the four principles of credible communication (be personal, be plainspoken, be positive, and be plausible), seven anti-trust laws, and the dirty dozen of the worst words and phrases to use in English including guarantee, free, implement and it is. Youll also learn a New Word Order for structuring your messages in a completely new way.

BRIDGING YOUR PERCEPTION GAP: A Live Research Experience

Want to show your attendees what their customers really think? Want to make your event truly interactive?

In this extremely powerful presentation, Michael conducts a live, Instant Response dial session, with 25 research participants, which provides a unique and dynamic view into the minds of your most important target audiences. The goal is to provide address important issues or challenges for your attendees and help them understand and overcome communication challenges between them and their customers, voters or the general public.

Michael has run these highly customized sessions at industry events (to highlight the publics reactions to important political and legislative issues), sales conferences (to train financial advisors on how to better attract and keep clients) and management training conferences (to show a company the challenges it faces in shifting public opinion). In every case, the audience has delivered exceptional reviews.

During this session, Michael moderates a live focus group and tests messages tailored to the event. Using hand-held dials, participants will react in real time with their second-by-second reactions projected on large screens for conference attendees to follow. The audience is then able to ask questions of the research participants.

Because these sessions allow your attendees to get new insights directly from their target audience, it has the ability to change minds and behaviors in the way few other presentations do.

Live Instant Response Dial Session.

In this extremely powerful presentation, Michael Maslansky conducts a live, instant response dial session, with 25 research participants, which provides a unique and dynamic view into the minds of your most important target audiences. During this session, Michael moderates a live focus group and tests messages tailored to the event. Using hand-held dials, participants will react in real time with their second-by-second reactions projected on large screens for conference attendees to follow. The audience is then able to ask questions of the research participants. Because these sessions allow your attendees to get new insights directly from their target audience, it has the ability to bridge perception gaps and change minds and behaviors in the way few other presentations do.

The Language of Trust.

Selling ideas to a skeptical public is one of the major challenges companies face today. Based on more than a decade’s worth of research into how consumers and the public respond emotionally to communication, Michael Maslansky explores what it means to communicate in this post-trust environment. He shares insight into new words, new phrases, and new communication techniques to use in your organization, whether in times of crisis, in advertising and public relations campaigns, or with investors. Each presentation offers highly usable takeaway and ideas, including principles to make your message believable, rules of engagement for overcoming difference, and phrases to ban from your vocabulary.

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