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Michael McClure        

World's Only Social Media/Entrepreneur/CEO/CPA/Stand-Up Comedian Hybrid


Michael McClure is the founder, President & CEO of Professional One Real Estate. He is also a CPA and worked for the accounting firm Price Waterhouse for nearly 10 years after graduating from Michigan State University with a degree in accounting. He worked briefly as a stand-up comedian and also graduated from the Second City School of Improvisation.

Awards & Recognition

  • Named one of Inmans "50 Most Influential Online"
  • Named one of Proxio.coms "25 Most Connected"
  • Brand "Professional One" named a "Beta Brokerage of the Future" at Inman Real Estate Connect San Francisco
  • Brand "Professional One named "One of the Most Creative Brands of the Past Decade" in the 2011 Real Estate Trends Report
  • Quoted in the Social Media Report
  • Led Social Media Promotional Efforts that helped Stefan Swanepoel's Surviving your Serengeti" make the New York Times Bestseller list, the Wall Street Journal Bestseller list and the USA Today bestseller list


  • Founder of P1Fran.com, one of the most widely-read blogs in the real estate industry
  • Co-Founder of MacSavvyAgent.com, a blog about real estate and Apple computing
  • Guest blogger for Dale Carnegie
  • Co-founder of "RTB Radio," a blog talk show about increasing the level of professionalism in real estate

Recent Speaking Engagements

  • Inman Real Estate Connect | San Francisco
  • Inman Agent Reboot | Seattle
  • Inman Agent Reboot | Las Vegas
  • Inman Agent Reboot | Portland
  • National Association of Realtors NARdiGras | New Orleans
  • Inman Real Estate Connect | New York
  • RETechSouth | Atlanta
  • Inman Real Estate Connect | San Francisco
  • Xplode | Chicago
  • T3 Summit | Las Vegas


Speech Topics

Think Before You Tweet

Review of social media strategies and behaviors for optimizing business results on Twitter and Facebook.

Leverage Social to Build Revenue

Using Google AdWords, Facebook advertising and email marketing to generate revenue for your business.

Cloud & Collaboration Tools for Increasing Efficiency & Productivity

How to use Google Drive, Evernote and Dropbox to increase efficiency and productivity in your business.

Winning with Reviews

Online reviews have become ubiquitous. Learn how to leverage Yelp, Angie's List, Google and other sites to build a population of raving fans to create a never-ending stream of new business.

Seven Risks You Must Avoid

As a business owner, there are seven risks you simply must avoid. Find out what they are, and what you can do to avoid them right now.

Avoid a Social Media Disaster

Case-study oriented review of social media disasters and what you can learn from them.

Building Online Buzz

How to leverage a wide range of online and social media tools to specifically shape your business image and reputation.

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