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Michael Ober      

Director, Merchant Development, Yahoo Merchant Solutions

Michael Ober leads the Yahoo Small Business Merchant Development program, managing several thousand e-commerce merchants that do billions of dollars in online sales annually.

Michael is responsible for the consulting strategy around search engine optimization, conversion rate optimization and general e-commerce best practices to enhance site usability. In his nine years with Yahoo Small Business, Michael has contributed his expertise to the development of multiple features on the Yahoo Merchant Solutions platform.

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