Consumer Trends and Business Insights for Strategic Decisions

This session will show how businesses can use consumer insights and feedback data to create actionable strategies and enhance customer experiences. With expertise in customer service and online reviews, Michael Podulsky will share methods for spotting common complaint patterns, identifying weaknesses in products and services, and finding ways to improve.

Attendees will:

• gain practical tips for analyzing consumer insights

• learn to recognize red flags for financial stability

• find strategies to create personalized, seamless online journeys that match customer expectations.

By the end of the session, the audience will leave with a clear checklist of actions to meet consumer needs and support long-term growth.

Why Negative Feedback Is a Gift and How to Benefit from It

Even the most dedicated businesses focused on customer satisfaction occasionally face pushback from customers. This session showcases the hidden potential of negative feedback and how it can fuel business strategies. Michael Podulsky shares insights on why customer feedback is your most valuable asset and how to calculate the true cost of negative reviews.

Attendees will:

• learn how to analyze and use data from consumer insights to refine strategies

• discover how to improve brand messaging and meet customers' expectations

• gain practical insights to build stronger customer relationships and drive impactful results.

Customer Service Hacks for Building Brand Reputation

The role of customer service in shaping and maintaining a strong brand reputation is more crucial than ever. Michael Podolsky shares techniques on how to choose the right approach when building brand connections and improving customer experience.

Based on real examples, attendees will:

• learn to evaluate the impact of customer service on brand perception

• discover strategies to optimize response times and resolve issues effectively

• find practical hacks to transform customer service into a powerful reputation-building tool.

How to Avoid Customer Service Mistakes

Customer service mistakes can be costly for your business. How to prevent them and ensure a better customer experience? Through real-world examples, Michael Podolsky will highlight the most frequent mistakes businesses make and their impact on customer trust and loyalty.

Attendees will:

• learn about effective ways to identify and avoid the top customer service mistakes

• discover steps for creating great customer service experiences

• uncover practical strategies to build stronger customer relationships and protect their brand reputation.

Winning Customers Back: Strategic Insights for Improving Brand Reputation

Consumer Advocacy in the Age of AI: Ensuring Transparent and Responsible Technology Adoption