For the past 35 years, Michael Samuelson – entrepreneur, senior executive in health insurance, CEO, university professor, and US health policy advisor – has lectured on leadership, health promotion, patient experience, health policy, disease prevention, and the dynamics of behavior change. The author of five books and numerous articles on leadership and behavior change, his work has been featured on the ABC News program 20/20, The CBS Morning Show, CNN, and MSNBC, as well as numerous national print publications including The New York Times, The Boston Globe, The Lancet, BusinessWeek, and USA Today.

Samuelson, a graduate of the University of Michigan with a Master's degree in education, is a Vietnam-era veteran of the US Air Force (1967-71) and a recipient of the Commander's Coin of Excellence from the US Army Center for Health Promotion and Preventive Medicine.

His writings, audio work, and behavior change programs have been distributed to millions throughout the world and have been publicly endorsed by scientists, politicians, advocacy organizations, business leaders, and media personalities, including George H.W. Bush, Betty Ford, C. Everett Koop, Ken Blanchard, the Lance Armstrong Foundation, and Larry King.

Practicing what he preaches, Samuelson is an avid world trekker with high altitude mountain adventures logged in Asia, Europe, Africa, Alaska, and the US lower 48. He is currently training for a mountain adventure in the Andes.

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