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Michael Soon Lee  

Multicultural Marketing Expert & President of EthnoConnect

You must adjust your sales presentations meet the unique needs of Hispanics, African Americans, Asians, Middle Easterners and others.

Michael Soon Lee shows how diversity presents both challenges and huge opportunities for companies that want to hire, recruit and retain multicultural workers and sell to diverse customers. He is a diversity expert who can help you understand how ethnic people think, behave and buy.

One third of all Americans are minorities and they will be the majority by 2038. Are you getting your share of this business? This is a powerful group who can positively impact your business... if you know how to reach them.

Michael Soon Lee is also the author of the new book "Black Belt Negotiating" (AMACOM Books, 2007) which shows readers how to become better bargainers using ancient martial arts techniques of power, leverage and timing.

Speech Topics

Beyond the Bamboo Curtain

Asian Americans and Pacific Islanders (AAPIs) are the most misunderstood minority in the United States. This program explodes the myths to understand the human beings behind the stereotypes. myths. Even many AAPIs don't recognize how they are perceived by others can impact their success at work. For instance, while they are the most highly educated workforce, they are the least likely to be promoted. Both managers and AAPI workers can benefit from this program.

Overcoming Differences in the Workplace

Cultural differences can be both a benefit and a challenge in the workplace. This program helps attendees to overcome cross-cultural differences and miscommunications to increase profits and decrease expenses in the new global world.

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