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Michelle Lee      

Editor in Chief of Allure; AdWeek's Editor of the Year in 2017

Michelle Lee is the Editor in Chief of Allure. Since taking the helm in 2015, she has transformed Allure into an innovative, multi-faceted brand that champions diversity and challenges old-fashioned beauty standards. She was named Adweek’s Editor of the Year in 2017, while Allure was named Magazine of the Year for their groundbreaking covers, such as the July 2017 This Is American Beauty cover featuring model Halima Aden in a hijab and their September 2017 oath to ban the term “anti-aging” from their lexicon, which sparked global conversation about how we speak about aging.

Under her tenure, visitors to allure.com have nearly tripled and video views increased by 1,500 percent. She has also helped to grow the brand’s ancillary businesses like the Allure Beauty Box, which grew 43 percent YOY in 2017.

Prior to Allure, she was Editor in Chief of NYLON, NYLON Guys, and nylon.com. In 2015, she launched NYLON Studio, the company’s in-house creative agency and was promoted to Head of Brand Strategy at NYLON then to Chief Marketing Officer, putting her in charge of ideation and execution of native advertising, in addition to her Editor in Chief role.

Previously, she was Co-founder/Chief Content & Strategy Officer at branded content agency Magnified Media.

Lee was featured as a Thought Leader​ by Google in a 2013 series on video in the future. Part of the launch team for Us Weekly, and former Editor in Chief of In Touch Weekly, Lee also helped launch CosmoGIRL, which won AdWeek's Launch of the Year. She has held senior positions at Mademoiselle, Glamour and Hollywood.com, as well as Marie Claire, Elle, Real Simple, Lucky, Maxim, Cosmo, Men's Health, Self and more.

Lee has spoken at Columbia University, SXSW, ColorComm, CES and Cannes Lion, and she has appeared on CNN, the Today Show, GMA, VH1 and E!

She is a member of Adweek’s Advisory Council and was named to the Gold House A100 of most influential Asians in 2018, Digiday’s Glossy 50, and Create & Cultivate’s Creative 100 in 2017.

News


Allure Editor Michelle Lee On The Upside Of Being Underestimated

Michelle Lee shares the deeply personal drive behind her mission to revolutionize the beauty game.

The political donor class is mostly white and male. Some women of ...

Listen on Post Reports: Michelle Lee on the women of color working to become a more influential force in politics. The efforts are part of a broader campaign to ...

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