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Michelle Lee      

Editor in Chief of Allure

Michelle Lee is the Editor in Chief of Allure. Since taking the helm in 2015, she has transformed Allure into an innovative, multi-faceted brand that champions diversity and challenges old-fashioned beauty standards. She was named Adweek’s Editor of the Year in 2017, while Allure was named Magazine of the Year for their groundbreaking covers, such as the July 2017 This Is American Beauty cover featuring model Halima Aden in a hijab and their September 2017 oath to ban the term “anti-aging” from their lexicon, which sparked global conversation about how we speak about aging.

Under her tenure, visitors to allure.com has nearly tripled and video views increased by 1,500 %. She has also helped to grow the brand’s ancillary businesses like the Allure Beauty Box, which grew 43% YOY in 2017.

Prior to Allure, she was Editor in Chief of NYLON, NYLON Guys, and nylon.com. In 2015, she launched NYLON Studio, the company’s in-house creative agency and was promoted to Head of Brand Strategy at NYLON then to Chief Marketing Officer, putting her in charge of ideation and execution of native advertising, in addition to her EIC role.

Previously, she was Co-founder/Chief Content & Strategy Officer at branded content agency Magnified Media.

Lee was featured as a "Thought Leader"​ by Google in a 2013 series on video in the future. Part of the launch team for Us Weekly, and former EIC of In Touch Weekly/intouchweekly.com, Lee also helped launch CosmoGIRL, which won AdWeek's Launch of the Year. She has held senior positions at Mademoiselle and Glamour and Hollywood.com, and Marie Claire, Elle, Real Simple, Lucky, Maxim, Cosmo, Men's Health, Self, and others.

Lee has spoken at Columbia University, SXSW, ColorComm, CES, Cannes Lion, and has appeared on CNN, the Today Show, GMA, VH1, E!, and more.

She is a member of Adweek’s Advisory Council and was named to the Gold House A100 of most influential Asians in 2018, Digiday’s Glossy 50, and Create & Cultivate’s Creative 100 in 2017.

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