Michelle Slater is an award-winning marketer, with 20 years of leadership experience in strategy development, consulting and execution within social, digital and traditional marketing disciplines for both B2B and B2C audiences. As the Head of Business Marketing at Twitter Canada, Michelle works closely with Fortune 100 companies to integrate Twitter into their marketing plans. Prior to joining Twitter, Michelle pioneered social media marketing at RBC. Michelle is an avid runner and is currently training for her eight marathon.

Twitter, Social Media, Media Professionals, Content Management, Content, User Generated Content, Marketing, Business Leadership, Women in Business, Internet,