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Miguel Garza      

Cofounder, Siete Family Foods

For years, when Garza sat down at the family dinner table in Laredo, TX, the Mexican-American spread was missing a very key component: flour tortillas. His older sister, Veronica, had an autoimmune disease that forced her to remove all grain from her diet, and for moral support, the entire Garza clan also made do without, using lettuce leaves for their tacos and fajitas and tostadas. In 2014, Veronica started making tortillas made from almond flour. It was grain free and, more importantly, abuela approved. When the choosy family matriarch gave the tortilla her blessing, Miguel knew the family was onto something. He began pitching the tortillas to local grocery stores and co-ops; lines of cassava-and-coconut (or chia) tortillas quickly followed. Today, the family dinner-workaround has blossomed into Siete Family Foods, which is among the just 2% of Latino-owned businesses doing north of $1 million in revenue each year. "The customer wants clean labels, simple ingredients, real food. Grain-free, by proxy, stands for that," says Miguel, who is Siete's CEO. Next up for the company: a line of grain-free tortilla chips, rolling out in Whole Foods nationwide in January. "We see ourselves as a healthy Mexican food company," he says. "You know Annie's Homegrown, which does organic traditional American cuisine? We see ourselves as that, but for Mexican food."


Siete Family Foods growing against the grain
Miguel and Veronica Garza, the brother-and-sister team behind Siete Family Foods, never set out to start a business...
This Tortilla Looks Like A Regular Tortilla, But It’s Completely Different
When you’re Latino, food seems to be the center of every family gathering. But no matter how much family and food go hand in hand, everything changes when you have a disease that overwhelmingly restricts your diet...

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