Mike Madrid is a nationally recognized political consultant with an expertise on Latino voting trends and voter behavior. Madrid has been a pioneer in Latino communications and outreach strategies in state, local, and national political campaigns. A Republican consultant for 30 years, Madrid has been one of the few consultants in the country who has been able to transcend party lines and has worked for major campaigns on both sides of the aisle.

In 2020, Madrid co-founded the Lincoln Project, a Republican anti-Trump organization that became one of the most successful Political Action Committees in US history. Madrid was a co-director of the Los Angeles / USC Times Poll and in 2013, was appointed to the Board of Directors of the American Association of Political Consultants (AAPC). Mike was an adjunct lecturer on Race, Class and Partisanship at the University of Southern California and awarded the UnidosUS Capital Award in 2023 by the oldest Latino Civil Rights organization in the country. He continues his work against the rise of global authoritarianism through his political work domestically and internationally.

His book, "The Latino Century: How America's Largest Minority Is Transforming Democracy" was published in June 2024.

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