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Mike Wittenstein        

Customer Experience and Service Design Expert

Regardless of how much you spend to support it, your brand is still no better than how your customers experience it.

Yet memorable customer experience is one of the most taken-for-granted, business-building, loyalty-generating tools there are. Companies blindly assume theyre doing everything right, while customers drift aimlessly from one forgettable brand to another, in search of a better experience and deeper brand relationship.

Mike Wittenstein is the authority on customer experience. For more than 20 years he has been dedicated to helping companies design and engineer brand experiences that leave customers, employees, and shareholders raving.

So whether youre a CEO looking for help orchestrating powerful experiences that earn steadfast customer loyalty, increase revenue, and create sustainable competitive advantage, or a Meeting & Events Planner looking for a speaker to open eyes and inspire audiences, youve come to the right place.

For two decades, Mike Wittenstein has helped business leaders around the world differentiate their brands by dramatically improving their customer experience. In the process, those clients have gained market dominance, increased their sales, and/or discovered new, unexpected revenue streams.

Today Mike is a sought-after speaker and consultant. He works in the hospitality, retail, technology, healthcare, and entertainment industries, as well as other service categories. He partners with both established and emerging brands. He has helped retailers like Party City, Kinkos, Best Buy, Alternative Apparel and SOHO Office elevate their customer experience, while making it a lot more engaging - and even fun - for all involved. And his keen observational skills and plainspoken, approachable style have given clients like Apple, IBM, McDonald's, and iPay Technologies a looking glass view into how their company is perceived by everyday customers.

As an e-Visionary at IBM, Mike launched that company's first global experience design consulting practice. He was also co-founder and CEO of Galileo, a technology communications company nationally recognized for innovation and creativity.

His captivating stories teach companies how to move their products and services from commodities to objects of desire. And he regularly wows audiences with his friendly, smart and witty style, as they learn how to turn everyday customers into enthusiastic brand advocates.

Mike earned an MBA from the Thunderbird School of Global Management, the top International Business School in the world and his BA in foreign languages and cultures from the University of Florida. Mike speaks English, International English, Portuguese, Spanish, and Russian.


Morten Brante, Managing Principal, IBM

"Mike is probably the most creative thinker I have ever worked with in my career. He always brings a unique perspective to the table that makes you stop and rethink traditional approaches. Once introduced to Mike, I met monthly with him simply to pick his brain and bounce off ideas. As an executive in charge of 500 people, I gained a great edge with our strategies and their executions through my sessions with Mike."

Pat Haly, Chapter Chair, ExecuNet

"When Mike Wittenstein speaks, people listen. I've booked hundreds of experts and he is the best of the best. Mike is so passionate about customer experience as a way to transform businesses. He speaks from the heart and from his frontline experience of expertly guiding clients through this process. That's why my ExecuNet audiences always connect with him-and why I keep inviting him back!"

Tom Cramer, Moderator, The Brain Trust

"Mike Wittenstein has made an impact on the businesses of my CEO-level audiences. Through sharing ideas, presenting video clips and leading interactive exercises, he encouraged us to take a fresh look at our own business' customer experience. I was especially impressed with the way he spontaneously offered spot-on recommendations to those who had specific challenges. Within a few weeks of Mike's workshop, members have put his advice into action and gotten results. One CEO client who engaged Mike's services told me that she received more benefit from a half day experience with Mike than she received from a one month engagement from a related service provider."


Techniques from an Experience Designer
added almost 7 years ago
Speaker's Reel_2009
added almost 7 years ago
Sales Meeting for Auto Dealership_2010
added almost 7 years ago

Speech Topics

Apple-ization of Retail

Learn valuable foundation principles you can apply to make your own business’s experience better as Mike reverse engineers the Apple brand for you. This topic can include interactive exercises and runs 45-90 minutes.


Anticipate what your customers want and be ready to provide the outcomes they desire most. Knowing sooner makes all the difference. Mike uses vivid stories and quick-to-grasp principles to show you how to enhance your customer’s experience without breaking the bank. This topic can include interactive exercises and runs 45-60 minutes.

Executive Roundtable

For leadership teams just embarking on a customer experience project, trying to figure out where to go from here or create alignment, Mike uses a client-vetted, structured outline to get the conversation going. Mike’s boardroom skills are catalytic. This engagement works best in 30-180 minutes.

La “Apple-izacion” de las Tiendas Minoristas

Aprende valiosos principios básicos que puedes aplicar para mejorar la experiencia de tu propia empresa gracias al trabajo de ingeniería inversa de la marca Apple que hace Mike para ti. Este tema puede incluir ejercicios interactivos y dura de 45 a 90 minutos.

Anticipacion: la Mejor y Mas Rentable Forma de Servicio

Anticípate a lo que buscan tus clientes y prepárate para brindar los resultados que más desean. Saber de antemano supone una gran diferencia. Mike utiliza historias vívidas y principios fáciles de captar para mostrarte cómo mejorar la experiencia de tus clientes sin tirar la casa por la ventana. Este tema puede incluir ejercicios interactivos y dura de 45 a 60 minutos.

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