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Mohammad Anwar      

President, CEO of Culture+ & Softway; WSJ Best Selling Author of "Love As A Business Strategy"

Mohammad Anwar is the President and CEO of Softway and Culture+, co-host of Love As A Business Strategy podcast, WSJ Best Selling Author of 'Love as a Business Strategy: Resilience, Belonging and Success,' speaker, and a member of Forbes Business Council. He started Softway as a technology services company with his family at the age of 20 while pursuing his B.S. in Computer Science with a minor in Mathematics at the University of Houston.

He is celebrated for creating and sustaining a humanity-centered culture at Softway based on the philosophy that love is a business strategy. However, there was a time when the company culture at Softway was so toxic that it almost caused the enterprise to fold.

He took full responsibility for the problems at Softway and knew that, as the leader, he needed to change for the company to survive. After deep introspection, he eventually turned the company around. From this experience, he also created a sister company of Softway, Culture+, and co-authored a WSJ bestselling book, Love as a Business Strategy.

When Softway began in 2003, it was a small company that created websites for merchants in Houston. Since then, it has grown to a Business-to-Employee solutions company that focuses on bringing technology solutions to others by building high performing teams to build solutions that speak to the human needs of your workforce - and business performance that speaks for itself.

In 2021, he formed Culture+ as a standalone organization fully dedicated to our mission: bring humanity back to the workplace. Culture+ provides Culture-as-a-Service to transform behaviors of employees and leaders - creating high-performing teams capable of achieving any business outcome.

Speech Topics

Love As A Business Strategy

This session will cover the dramatic effect 'love' had on our business, our strategy, and our people. In it, Mohammad will bust the doors down and demystify the word 'love' once and for all. As a business professional and practitioner, Mohammad will make a compelling case for why 'love' should be part of every business strategy, and how it could even become your competitive advantage. By showcasing tangible outcome-oriented examples of how love—when practically and thoughtfully applied to every area of your business—can make it thrive.

Problems we're trying to solve: We're trying to dismantle the outdated approach to a "command and control" environment, by proving just how much behavior has to do with achieving business outcomes. We're also out to prove just how much of an outsized influence leadership behavior has on everyone in the organization.

Intended outcomes:

  • Attendees will walk away with new ideas and fresh approaches to bring out the best in their employees, their companies, and themselves.
  • Attendees will see how 'love' can change their behavior towards each other, and lead to more inclusion and diversity as a result.
  • Attendees will leave inspired to do their part in bringing humanity to their workplace.

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