The AdAdapted mobile advertising network provides dynamic, non-disruptive, integrated advertising opportunities within mobile games and applications. Currently, to use an integrated ad model, ads must be built permanently into an application during development. This makes mobile advertising hard to broker for publishers, and risky for the advertisers who pay up front without any guarantee of value.

AdAdapted changes this model. We make it easy for publishers to place revolving properties within the context their games and applications, which can be swapped out dynamically for ads. We also handle the details for publishers, like managing all ads and confirming they fit the unique shapes and sizes of the ad spots within the application.

As a co-founder and CMO, I am responsible for brand development and business development

Technology