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Moran Cerf        

Neuroscientist & Business Professor at the Kellogg School of Management at Northwestern University

Moran Cerf is a neuroscientist and business professor at the Kellogg School of Management and the neuroscience program at Northwestern university.

Dr. Cerf is also a member of the institute on complex systems.

In his work, Prof. Cerf helps individuals and businesses harness the current knowledge of the brain to improve thinking and understanding of customers and business decisions.

His academic research uses methods from neuroscience to understand the underlying mechanisms of our psychology, behavior changes, emotion, decision making and dreams.

His works address questions such as: "How are conscious percepts formed in our brain?", "How can we control our emotions?" and “How can we make content that is engaging for the brain?"

Recently, his research has addressed questions pertaining to the neural mechanisms that underlie decision-making, thereby offering a new perspective on predicting future choices and investigating how much free will we have in our decisions. In his acclaimed work, Prof. Cerf studies patients undergoing brain-surgery by recording the activity of individual nerve cells using electrodes implanted in the patient's brain. Thus, his work offers a novel way to understand our psyche by observing the brain directly from within.

Dr. Cerf holds a Ph.D in neuroscience from Caltech, an MA in Philosophy and a B.Sc in Physics from Tel-Aviv University.

He holds multiple patents and his works have been published in wide-circulation academic journals such as Nature and Journal of Neuroscience, as well as popular science journals such as Scientific American Mind, Wired, New Scientist and more. Additionally, his work has been portrayed in numerous media and cultural outlets such as CNN, BBC, Bloomberg, NPR, Time, MSNBC, and dozens of others. He has been featured in venues such as the Venice Art Biennial and China's Art, Science and Technology association, and has contributed to magazines such as Forbes, The Atlantic, Inc., and others.

He has made much of his research accessible to the general public via his public talks at PopTech, TED, TEDx, Google Zeitgeist, DLD and other venues, gathering millions of views and a large following.

Additionally, he is the beneficiary of several awards and grants for his work, including the Instructional improvement grant, and the prestigious president scholarship for excellence. He was recently named one of the "40 leading professors below 40".

Prior to his academic career, Dr. Cerf spent nearly a decade in industry, holding positions in computers security (as a hacker), pharmaceutical, telecom, fashion, software development, and innovations research. Currently, Prof. Cerf is on the board of a number of neuro-tech companies (Nervanix, VR Americas, Best Fit) and the Co-founder of ThinkAlike. He is also the founder of B-Cube which applies neuroscience to help society.

Notably, Dr. Cerf is the Alfred P. Sloan professor at the American Film Institute (AFI), where he teaches an annual screenwriting class on science in films and is a consultant to various Hollywood films and TV shows, such as CBS' “Bull” and “Limitless”, USA Network's “Falling Water”, and more..

Most importantly, he is right handed.

Speech Topics


Hacking into people’s brains

The science of Dreams

How to use Neuroscience in Business

A ‘mix’ about neuroscience and it’s applications for the future (based on my recent 3 TEDx talks; Human 2.0, Using 100% of your brain, etc.)

News


Moran Cerf and the Nature of Dream Recording

Recording dreams from the brain – yes, it’s still a dream. But it makes a damn fine story when media frenzy and actual science meet. So let’s meet Moran Cerf, neuroscientist and storyteller.

Moran Cerf: our brain is the puppeteer, we are simply agents

People like to think that they are the "puppeteers" of their own brains, but hacker-turned-neuroscientist Moran Cerf believes that humans are simply agents and the brain is the puppeteer.

The weakness of computers is the humans who use them

"To this day, the weak link in all of the interactions between (humans and information technology) systems is the human who is making a mistake," says Moran Cerf, a former hacker turned neuroscientist.

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