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Nadia Boujarwah is the co-founder and CEO of Dia&Co, the leading digital-first retailer for women who wear sizes 14+. Growing up, Boujarwah struggled to find stylish clothing in her size. She knew she wasn’t alone, so she teamed up with her Harvard Business School classmate Lydia Gilbert to transform the shopping experience for the 100 million plus-size women in America.
Dia&Co stylists work with top brands — from industry staples to up-and-coming young designers — to provide each customer with curated looks to suit her unique style and shape. Since 2014, Dia&Co has attracted more than a million users, with a dedicated and diverse customer base crossing all 50 states and more than 80 percent of ZIP codes.
Prior to founding Dia&Co, Boujarwah worked as an investment banker at Perella Weinberg Partners, and most recently served as COO and CFO of New York-based jewelry brand Frieda and Nellie. With a Cuban mother and a Kuwaiti father, Boujarwah hails from both Miami and the Middle East, and is currently based in New York.
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