On December 2, 2014, UFC and Reebok announced a landmark deal for Reebok to outfit all UFC athletes. Reebok will create unique and iconic apparel for all fighters and their corners with the goal of elevating the visual identify of UFC events, UFC fight weeks and UFC productions. This partnership will create long-term value for UFC athletes and their brands, further professionalizing UFC events and the sport of mixed martial arts. In addition, the partnership will give back to local communities by supporting Fight for Peace in its charitable efforts.

The attached 2015 UFC Athlete Outfitting Policy contains all the specifics of this new program, which all athletes must follow beginning with International Fight Week in July 2015. In addition we have included a list of Frequently Asked Questions to further assist you.

We are excited that the vast majority of the revenue from this landmark deal will go to the fighters. Later this year we will be communicating the athlete compensation for the program. In addition to the compensation for adhering to the UFC Athlete Outfitting Policy, fighters will also earn royalty revenue from the sale of the products that use the fighters name and/or likeness. Royalty payments will be made to fighters based on the terms of their UFC Merchandise Rights Agreement. Furthermore, athletes can retain their existing sponsors and secure new sponsors, other than during UFC fight week official events, including fight night, UFC produced content, or other official UFC events.

The new UFC Athlete Outfitting Policy is under the leadership of Nakisa Bidarian, Executive Vice President of Strategy & Business Ventures. The implementation of the new policy will be led by the Consumer Products Department headed by Tracey Bleczinski, Senior Vice President. Ember Morr, Vice President Consumer Products, will oversee the newly formed UFC Equipment Department, which will handle all of the fighters outfitting needs. Tracey and Ember, along with the UFC Equipment Department, will be conducting mandatory UFC Athlete Outfitting Policy informational sessions each fight between January 18, 2015 and June 30, 2015. If you are not fighting but will be attending an event during this time period you are encouraged to contact the team and arrange to participate in one of the sessions. Detailed information regarding the Outfitting Policy informational sessions will be sent to each fighter prior to their fight week. Should you have further questions, the appropriate contact details are available within the new policy. We thank you for being a part of an exciting new evolution of the UFC.