Naomi Ionita joined Menlo Ventures as a partner in 2018 and brings deep operating experience across both product and growth. Her investment focus spans consumer and prosumer, or high-velocity B2B companies that scale using product-driven growth strategies. Ionita is especially fond of habit-forming products and subscription/SaaS business models that create more value for both customers and companies over time. As someone who has built new products from scratch, and helped existing products scale from 10M to over 100M users, she empathizes with entrepreneurs at every stage of the business and product lifecycle.

Ionita began her tech career in 2006, after brief stints working in industrial engineering and management consulting. She was most recently Vice President of Growth at Invoice2go (a top grossing business app worldwide), and prior to that, a product lead at Evernote, where she also founded the Growth team.

Her expertise includes building high-performing teams and driving retention and monetization. One example she’s particularly proud of is increasing customer upgrade rate by triple digits, while simultaneously increasing upgrade price by double digits, all without sacrificing customer sentiment. Ionita loves participating in the broader tech community as an advisor, and as a guest lecturer for programs such as Reforge and 500 Startups.

Ionita holds a bachelor of science in industrial engineering from Northwestern University and an MBA from Stanford University’s Graduate School of Business. She lives in San Francisco with her husband and toddler and takes any opportunity she can to travel somewhere new.

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