NewJeans (MINJI, HANNI, DANIELLE, HAERIN, and HYEIN) are the first group to debut on July 22, 2022, from ADOR, an independent label under HYBE led by Min Hee Jin. The quintet aspires to push the limits of K-pop with honest and authentic music that exudes youth. Just like a pair of jeans that has been a staple of every wardrobe for generations, NewJeans aim to allure the listeners with timeless music to be kept in your daily music playlist. The act released New Jeans on August 1, 2022, instantly captivating the global audience and becoming the first K-pop band to achieve the million-seller milestone with their debut album. “Hype Boy,” one of the triple title tracks from their debut album, charted on Billboard Global 200 for 32 consecutive weeks - the longest record from any K-pop female act.

NewJeans continue to amaze the world with groundbreaking records while staying true to their musical flair and intrinsic charm, recently making their Billboard Hot 100 debut — within less than half a year of their debut — with global smash hits “Ditto” and “OMG.”

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