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Nicholas Graham    

Chief Time Keeper of 100 Minute Company, Founder of JOE BOXER

Over a span of 30 years, award winning marketer and renowned fashion designer Nick Graham has accomplished success by upending the status quo of branding and marketing by creating experiential events that transformed marketing as we know it. As founder and Chief Underpants Officer of Joe Boxer, a company that has generated over $12,000,000,000 in retail sales, Graham changed the face of fashion when he turned Joe Boxer into one of America’s most popular lifestyle brands; all without advertising. His story is one of motivation, hard work, humor and adventure that is unexpected, surprising and inclusive. As Graham says, “Some people say I think outside the box; but to me there is no box.”

Currently, Graham is now taking his unorthodox approach of marketing to one of the biggest issues in the world: climate change. After spending over 30 years making millions of units of clothing, Graham is preparing to launch “William Good” in partnership with Goodwill Industries to sell recycled clothing and to support Goodwill’s mission of career advancement and job creation.

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