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Nick Westergaard    

Chief Brand Strategist, Author, Educator

Nick Westergaard is a strategist, speaker, author, and educator. His work helps those struggling to stand out in our crowded, distracted world.

As Chief Strategist at Brand Driven Digital, he’s spent his career building standout brands at organizations of all sizes—from small businesses to Fortune 500 companies to President Obama’s Jobs Council. As a lecturer at the University of Iowa’s Tippie College of Business, he teaches students and professionals how to craft standout presentations that drive action. Nick is the author of Brand Now and Get Scrappy and a sought-after keynote speaker at conferences and corporate events throughout the world.

A contributor to the Harvard Business Review, Nick is a go-to source for the press including US News & World Report, Entrepreneur, Forbes, Mashable, and more. As host of the popular On Brand podcast, he has interviewed leaders like Seth Godin, Guy Kawasaki, Laura Ries, and Tom Peters as well as brand builders from companies like Adobe, Ben & Jerry’s, Maker’s Mark, the Minnesota Vikings, The Onion, Salesforce, and Whole Foods. He even interviewed Alan Alda once!

Nick has served as a TEDx speaker coach and a mentor at the Iowa Startup Accelerator. Nick sits on boards for the University of Iowa School of Journalism and Mass Communication, the Iowa City Area Chamber of Commerce, and FilmScene.

He lives with his wife, five kids, two dogs, and one cat in Coralville, Iowa.

Speech Topics

Brand Now: How Today’s Digital Dynamics Can Help You Build a Better Brand

With social networks like Facebook, Twitter, and Instagram forever disrupting the way we do business, do traditional constructs like “branding” still matter? You may be surprised but because of the opportunities created by new media and disruptive technology, strong brands with something to say matter now more than ever. This talk reviews and recasts the role of brands in today’s digital age and provides a framework for building a solid brand, telling your story, and engaging your brand ambassadors.

What’s Next? The Future of Digital Marketing and What You Can Do to Be Ready

With over a billion users on Facebook and half of U.S. teens creating and consuming content on Snapchat, it’s safe to say that social media and new forms of content continue to dominate our marketing. As new networks emerge and existing platforms add even more features, it’s easy to get overwhelmed by all of these rapid shifts. This insightful and engaging keynote takes a look at seven digital marketing trends that need to be on your radar, what they mean, and what you can do to be ready for them.

Get Scrappy: Smarter Digital Marketing for Business Big and Small

When it comes to marketing, it’s the best of times and the worst of times. New media allows us to reach more people, build personal relationships, and deliver real value to our customers. However, budgets are tighter than ever and we’re constantly distracted by all of the shiny new things coming at us. The answer? Get scrappy. During this myth-busting and actionable talk you’ll discover how getting scrappy can help you put your brains before your budget and simplify your marketing in today’s complex world.

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