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Nikos Georgopoulos
Keynote Speaker, Creative Director and Founder of Marlon Tate
Nikos Georgopoulos is a Greek-British art director, writer, model and singer. He is the founder and Creative Director of Marlon Tate, an advertising agency famous for claiming to have offices in space. Described as ‘sensitive, considered and essentially poetic’, he is best known for creating narrative-driven visual identities and advertising campaigns for creative clients. In 2020, he branded Greece's first coliving brand as an imaginary country and in 2021 he launched East London's biggest urban regeneration project as a festival of electronic music.
Labelled by the UK design press as ‘pop star art director’, Nikos rose into prominence when it was announced that he is collaborating with famous photographer Polly Brown on a trilogy of fictional projects entitled 'Time Rravel Branding'. The first project premiered at the prestigious ATypI in New York and received positive reviews from critics and press, who praised Nikos' 'fictitious but brilliant universe'. He teaches Branding at London College of Communication since 2017 and in 2018, he was named the first-ever Head of Graphics of PTE architects overseeing the award-winning brand narrative of Eastman Village in Harrow.
Speech Topics
A New Age of Storytelling
For thousands of years, people have been gathering around to listen and share stories. Since the 1960s, the creative and advertising industry has employed the art of storytelling to communicate messages, promote products and ultimately, build strong provocative relationships between brands and their audiences.
This session is about the art of storytelling within visual culture and the design and advertising industry. In this talk, I am going to present case studies from my own work and anecdotes in order to support my argument that creatives should invest more time and energy in pursuing the creation of emotional and relevant creative responses that engage people and deliver successful and powerful communication. Selected images and videos will support the above effort, by presenting examples of my work.
Blurring the Boundaries Between Design and Fiction
Time Travel Branding
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