Nimisha Jain is the global leader of Boston Consulting Group's Centre for Customer Insight (CCI) and leads BCG's marketing and sales practice in Asia-Pacific. She has researched more than 500,000 consumers in emerging markets over the last decade in order to understand their needs, motivators and behavior and has written over 25 publications on this topic.

Jain leverages deep consumer insight, marketing, innovation, digital and go-to-market transformation to help organizations and brands drive breakout growth. Before joining BCG, she worked as a consultant at The Monitor Group, and in sales and marketing at Nestlé.

Retail, Business, Consumer Behavior, Consumer Psychology, E-Commerce, Leadership, Female Leadership, Women in Business, TED, Marketing, Sales, Emerging markets, Consumer Goods, Business Leadership,