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Nir Eyal          

Entrepreneur & Author of "Hooked: How to Build Habit-Forming Products"

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.”

Eyal founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life".

In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today.

Eyal is also an active investor in habit-forming technologies. Some of his past investments include Eventbrite (NYSE:EB), Refresh.io (acquired by LinkedIn), Worklife (acquired by Cisco), Product Hunt, Marco Polo, Presence Learning, 7 Cups, Pana, Kahoot!, Byte Foods, FocusMate, and Anchor.fm (acquired by Spotify).

He attended The Stanford Graduate School of Business and Emory University.

News


Kim Kardashian: Hollywood And The Viral “Oops” | TechCrunch

Editor's Note: Nir Eyal writes about the intersection of psychology, technology and business at NirAndFar.com. He is the author of "Hooked: How to Build..

You'd Be Surprised By What Really Motivates Users | TechCrunch

Posted Feb 7, 2014 by Nir Eyal (@nireyal) ... is adapted from Hooked: A Guide to Building Habit-Forming Products, a new book by Nir Eyal and Ryan Hoover.

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