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Nir Eyal            

Bestselling Author & Expert on the Intersection of Psychology, Technology and Business

Nir Eyal is an Israeli-American bestselling author and an expert in what he calls "behavior design," a topic at the intersection of psychology, technology, and business.

Behavior design encompasses user experience, behavioral economics, and a dash of neuroscience. Eyal is the author of books including "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life." Eyal also has a popular blog called "Nir and Far."

Eyal has taught marketing at the Stanford Graduate School of Business. He is also the founder of two technology companies and a contributing writer for TechCrunch, Forbes, and Psychology Today. Eyal is a frequent speaker at industry conferences, universities, and Fortune 500 companies.

For most of his career, Eyal worked in the video gaming and advertising industries where he learned and applied the techniques used to motivate and manipulate users. He helps companies create behaviors that benefit their users, while educating people on how to build healthful habits in their own lives.

Eyal holds an MBA from the Stanford Graduate School of Business.


These psychological tips will stop you from checking your email all ...
Nir Eyal, who authored this piece, is one of the speakers. Check out the full ' Impact' program here. I don't usually write about personal and revealing matters, but ...
Productivity Expert Nir Eyal Says Life Hacks Don't Work. Here's Why
“There is no magic bullet tip or trick to managing our time because distraction begins from within,” says Eyal, speaking to me by phone. “It's not the technology or ...
Addicted to Screens? That's Really a You Problem - The New York ...
Nir Eyal, who wrote the industry manual for hooking people on tech, now has a recipe to free you — even though it was your fault to begin with.

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