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Nirmalya Kumar        

Professor of Marketing

Professor Kumar received his B.Com. from Calcutta University (graduating first in a class of 5,251 students), his MBA from the University of Illinois at Chicago (scoring a perfect 5.0 grade point average), and his PhD in marketing from Kellogg Graduate School of Management (winning the Marketing Science Institute's Alden G. Clayton Award for his PhD dissertation). Dr. Kumar has:

Taught at Harvard Business School, IMD (Switzerland), and Northwestern University.

Worked with more than 50 Fortune 500 companies in 50 different countries as coach, seminar leader and speaker on strategy, marketing, branding, retailing and distribution.

Served on the board of directors of ACC, Ambuja Cements, Bata India, BP Ergo, Defaqto and Zensar Technologies.

Made more than 300 press appearances including BBC, Business Week, CNBC, CNN, Financial Times, International Herald Tribune, and Wall Street Journal.

Authored, Global Marketing (BusinessWorld) as well as Marketing as Strategy: Understanding the CEOs Agenda for Driving Growth and Innovation, Private Label Strategy: How to Meet the Store Brand Challenge (with J-B. Steenkamp) and Value Merchants: Demonstrating and Documenting Superior Value in Business Markets (with J. Anderson and J. Narus), Indias Global Powerhouses: How they are taking on the World, all published by Harvard Business School Press.

Written more than 40 cases and teaching notes including Amazon, Red Bull, Zara, and Wal-Mart. Winner of three Business Week/ECCH awards for most adopted cases.

Published four articles for the Harvard Business Review, most recently Strategies to Fight Low-Cost Rivals. Academic papers have appeared in Academy of Management Journal, Journal of Marketing, as well as six articles in the Journal of Marketing Research. These articles have received more than 1500 citations.

Won several teaching honors, including being recognized with Business Week's highest four-star faculty rating in their 1993 guide to MBA programs.


Nirmalya Kumar

Nirmalya Kumar is professor of marketing and director of the Aditya Birla India Centre at London Business School. He is listed on several prestigious lists such ...

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