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Nolan Bushnell
Serial Entrepreneur & Founder, Atari, Check. E. Cheese & ExoDexa; Silicon Valley Icon, Author & Scientist Known as the "Father of the Video Game Industry"
Nolan Bushnell, one of Newsweek’s “50 Men that Changed America”, is the quintessential technology pioneer, entrepreneur, scientist, and engineer. Often cited as the Father of the Video Game Industry, he is best known as the co-founder of Atari Corporation and the founder of Chuck E. Cheese’s Pizza Time Theatre. Today his design credo - that games should be “easy to learn and difficult to master” - is inspiring a new generation of developers.
Bushnell was the first and only person to hire Steve Jobs (at Atari), which he details in his and co-author Gene Stone’s 2013 book, "Finding the Next Steve Jobs," published by Simon and Schuster. In October 2023 he released his second book, "Shaping the Future of Education," which he co-wrote with Dr. Leah Hanes, and which was published by Greenleaf Book Group Press. He pioneered many of the workplace innovations that have made Silicon Valley a long-standing magnet for creative talent.
Over the past four decades, it’s astounding what Bushnell has created as a prolific entrepreneur, founding more than 20 companies, including: Atari; Chuck E. Cheese; Catalyst Technologies, the first tech incubator in Silicon Valley; Etak, the first car navigation system whose mapping is still the basis for car navigation systems today; Androbot, a personal robotics company; ByVideo, the first online ordering system, which allowed customers to order and pay for products from kiosks; uWink, the first touchscreen ordering, entertainment and check out system at restaurant tables; X2, a game company focused on powerful new tech for games for Amazon’s Echo; and Modal VR, an end-to-end virtual reality platform that delivers large-scale and fully wireless immersion for multiple users at once.
Today Bushnell is Chairman of ExoDexa Holdings, Inc., a gamified education company focused on engaging and efficient learning. Additionally, he is Chief Knowledge Officer of Moxy, a platform which facilitates anyone to become an eSports competitor. He also sits on several Boards focused on games, robotics and other advanced tech. In 2019 Bushnell released a multimedia murder mystery game titled St. Noire, made for Amazon’s Echo powered by Alexa that won the “Best Innovation” award at the 2019 Consumer Electronics Show.
Bushnell has also consulted with many of the world’s biggest corporations, including IBM, Cisco Systems, US Digital Communications, and many more. He’s been featured hundreds of times in the media, including in Forbes, Bloomberg, Fast Company, WIRED, the Economist, Yahoo, NPR, CNET, CNBC, and many more. He has won numerous awards around the world, including a BAFTA, and has been featured in many documentaries, including CNN’s “The Eighties” Series, produced by Tom Hanks, and in “Game On” on The History Channel. Bushnell was given a cameo in the major 2013 film “Jobs” starring Ashton Kutcher, a tip of the hat to Nolan for his role in hiring Steve Jobs for his first and only job ever at Atari. A biopic about Nolan, tentatively titled “Atari”, with Leonardo diCaprio as Executive Producer is also in the works.
Videos
Speech Topics
The Future of Technology & Gaming
Where is the industry going? Why? Where are the pockets of potential? What pitfalls should companies avoid?
Intrapreneurship
How can we encourage and build a culture of intrapreneurship in companies, helping established entities stay on the cutting edge?
Entrepreneurship
Why is it essential to business today? What are the key elements of a successful entrepreneur? How do you recognize it and tap into it?
Education
What are the trends in education now and in the future? How will classrooms and learning be different in the years to come? How will they remain the same? How will education evolve in light of today’s and tomorrow’s technologies?
The Future
What tools have been used in the past to be on the cutting edge as technology becomes available and cost-effective? What are the trends that every company and discipline need to be aware of?
Success & Failure
While there have been many successes, there have been spectacular disappointments when businesses fail to launch. Often, we learn more from our failures than our successes.
Fun
What is it about fun that makes products and companies successful? How does creating “wants,” not just “needs,” power success?
Family
Bushnell has 8 children and has been asked to talk about success and failure and how both affect family life. His son Brent, an entrepreneur in his own right, appears regularly on “Extreme Home Makeover,” providing technological additions to unique needs. They can appear together for an interesting father/son dialogue.
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