Noor Naseer is Vice President of Media Innovations and Technology at Basis Technologies. She spearheads client-driven thought leadership initiatives and drives the development of innovative media strategies. Her expertise lies in advising clients on adapting their media strategies to align with rapidly evolving consumer behaviors and media trends. She offers strategic guidance on evaluating emerging inventory and targeting options, optimizing ad formats, leveraging various data types, exploring diverse platforms, and cultivating partnerships within the adtech ecosystem.

Prior to Basis Technologies, Noor served in media roles at Starcom MediaVest Group. She is a graduate of Northwestern University.

Noor has written for, and been cited in, industry outlets, including Adweek, MediaPost and SmartBrief. She has spoken at industry events and conferences, such as the 4As, the American Advertising Federation. She is also the host of the adtech podcast, AdTech Unfiltered.

SXSW, Thought Leadership, Technology, Consumer Behavior, Advertising, Digital Marketing, Podcaster, Software, Data,