Norm’s career in digital marketing began in 1?995 ?at Modem Media. Two years later he transferred to the UK to launch Modem’s UK operation, assuming the role of President in 2004. He then joined Mindshare where he eventually became Global Chief Digital Officer and CEO Mindshare FAST, the agency’s search and programmatic specialist division. In April 2018, Norm succeeded Sarah Wood as Global CEO of Unruly and leads the global community of Unrulies in their mission to clean up digital marketing. When it comes to talking about all things digital, Norm’s expertise has been featured by the BBC, MSNBC, Sky News, The Economist, the Financial Times, the Wall St. Journal, the New York Times and all major trade publications. His first book, ‘Adaptive Marketing’, was published by Palgrave MacMillan in 2015. He lives in London with his wife and family. In his spare time he tries to improve his Flemish.