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Norm Trainor      

Practical business

Norm Trainor, President & CEO, The Covenant Group

Norm Trainor is the President and CEO of The Covenant Group, referred by many as "The Business Builder". He formed The Covenant Group (TCG) in 1995, where his team has amassed and diagnosed research on top performing professionals, distilling that research into The 8 Best Practices & Business Builder concepts.

TCG is in the business of performance, providing entrepreneurs with the necessary business tools to achieve new levels of profit and productivity. TCG works with some of the worlds largest institutions and has client networks across North America, Europe and the Caribbean. TCG specializes in helping financial services organizations grow market share and increase productivity by improving the practice development capability of their owners, managers, advisors and agents.

Norm is an international speaker; the author of the best-selling books, The 8 Best Practices of High-Performing Salespeople & The Entrepreneurial Journey; and has written articles for various leading publications in North America and internationally.

Norm began his career in the life insurance business, qualifying for the National Quality Award (NQA) and the Chartered Life Underwriter (CLU) designation. His academic background includes a BA with Honours in Psychology from the University of Toronto, and postgraduate courses in Psychology and the Behavioural Sciences.


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