As chief marketing officer, Norman de Greve has worked to make CVS both an advocate for consumers and a successful retailer. Through his leadership, CVS embarked on a Beauty Mark campaign in which beauty brands had to notify customers if they photoshopped models in their advertising. Right now 70% of images comply with this new standard, but de Greve is working to ensure that every single image within CVS stores and digital platforms is compliant by 2020.

He was listed as one of Fast Company's most creative people in business and under his leadership, he has helped CVS Health make the shift from a corner drug store to a comprehensive healthcare player.

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