Now, Now, formerly known as Now, Now Every Children, is an American indie rock duo formed in Blaine, Minnesota, United States, and based in Minneapolis. The band is composed of Cacie Dalager (vocals, guitar, keyboard) and Bradley Hale (drums, backing vocals).

In 2014, the band announced that they were in the process of writing a new record.

2015 saw no new touring or new releases for Now, Now, but the band continued to interact with fans through social media, maintaining that the new record was still being written. They were announced to appear at both the 2016 and 2017 editions of the SXSW festival, however in both instances they withdrew without commenting on the scheduled appearances.

On May 8th, 2017 the band deleted all previous content from their Twitter and Facebook page and posted a short teaser video. No comments were provided with the video. Furthermore, the band's new homepage nownowmusic.com was opened. The following day an eight-date US Summer tour was announced - their first since 2013.

On May 11th, 2017 the band released a new single, "SGL". It was also announced that Jess Abbott amicably parted ways with the band.

The band released another single, "Yours," on September 15th, 2017. They had posted a number of teaser videos to their social media accounts in advance of the release and premiered the song September 14 on The Fader.

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