Nura Afia is an American beauty vlogger. In November 2016, CoverGirl cosmetics company named her one of its brand ambassadors. Afia is the company's first brand ambassador who wears a hijab.

While at home with her first baby in 2011, Afia began watching beauty videos online. She was inspired to start recording her own videos, using electronics borrowed from family. Over time she grew her channels to reach over 222,000 YouTube subscribers and over 300,000 Instagram followers. Afia also began to do photo shoots and work with modest fashion brands.

In November 2016, as part of a campaign to feature models from diverse backgrounds, CoverGirl cosmetics named Afia as a brand ambassador. She received many messages of support from Muslim women pleased to see a model in a hijab.

Beauty, Beauty Products, Lifestyle, Makeup Artist, Vloggers, Diversity, Diversity Topics, Creativity, Fashion, Cosmotology, Entertainment