Othman Laraki is the co-founder and CEO of Color, a population health service that is making it easy and affordable for people to access their genetic information to learn about their hereditary risk for cancer and heart disease. Othman realized there was a need for an affordable genetic test, and founded Color to try to provide a solution to this problem. In 2013, Othman left his job as Twitter's VP of Product in order to pursue a singular and radically ambitious vision: using clinical grade genetic testing to create a global platform for preventive health. He and the Color team spent three years using advanced robotics and machine learning to build one of the world's most advanced genetics labs, based on the simple idea that clinical-grade, medically actionable tests for genetic variants, made affordable and accessible enough to be worthwhile at population scale, could shift healthcare from today's (expensive, ineffective) treatment model to one whose savings could be vast, in both dollars and lives.

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