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Pamela Danziger  

An internationally renowned expert on the psychology of consumers, Pamela Danziger plugs marketers and retailers into the collective mindset of the consumer.

An internationally renowned expert on the psychology of consumers, Pamela Danziger plugs marketers and retailers into the collective mindset of the consumer. As the president of Unity Marketing, Danziger specializes in the ever-changing high-end marketplace, calling on her expert knowledge of consumer psychology, behavior, and the economy, as well as her in-depth research into the trends and patterns of the American shopper.

Shopping and Why We Love It. The recipient of the Harper's Bazaar 2007 Global Luxury Award, Danziger is the author of three ground-breaking books on the consumer-mindset. Her first book, Why People Buy Things They Don't Need, was called "a roadmap" for investors in the retail market by USA Today. Her next book, Let Them Eat Cake: Marketing Luxury to the Masses--As Well As the Classes, was the first research-based study of the 15 million truly affluent households that make up the leading edge of the new luxury market. She followed this with Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience, a book that explains the mindset of the shopper and seven concrete steps retailers can take in order to create an extraordinary shopping experience in their store. Her current project, The New Customer Service in the Internet Age, explodes the misconception that the "experience" of shopping over the internet does not exist.

A Trusted Voice on Luxury. Danziger has appeared on NBC's Today Show, CBS News Sunday Morning, CNNfn, Fox News, NPR's Marketplace, and CNN's In the Money. She is frequently called upon by the Wall Street Journal, the New York Times, Forbes, USA Today, Women's Wear Daily, and many more for business and consumer commentary, research, and analysis. She has spoken to dozens of conference audiences, including National Retail Federation, Global Luxury Forum, and Luxury Interactive. She has also addressed corporate sales and advertisers' meetings for clients such as Diageo, Goldman Sachs, Cartier, and Disney Resorts.

In 1992, Danziger founded Unity Marketing, a boutique market research firm that combines market research studies with research into consumer psychology to create a holistic view, both economic and personal, of the luxury consumer.

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