Pamela is founder of Change Sciences, a UX research and strategy firm for Fortune 500s, startups, and other smart companies. She’s got credentials—an MS in Information Science from the University of Michigan—and has worked with lots of big brands, including Ally, Corcoran, Digitas, eMusic, NBC Universal, McGarry Bowen, PNC, Prudential, VEVO, Verizon, and Wiley. Plus, Pamela has UX street cred: She’s logged thousands of hours in the field, trying to better understand how people use technology, and has run hundreds of UX studies on almost every type of site or application you could imagine. When she’s not talking to strangers about their experiences online or sifting through messy data looking for patterns, she’s busy writing and speaking about how to create better user experiences using data of all shapes and sizes.