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Pamela Wiznitzer      

Mixologist & Beverage Consultant at The Lookup

Pamela Wiznitzer has a true passion and zest for the industry that is seen and tasted in every drink she serves and also transcends the bar. Since 2006, Wiznitzer has been working throughout NYC and currently can be found shaking things up at the award winning (World’s Best New Bar and Best Drink Menu) The Dead Rabbit down in the Financial District. She has earned honors from her industry peers such being selected as one of the 20 Diageo World Class 2012 Contestants, winning Bacardi Limited’s “Champions Drink Responsibly” Mocktail competition judged by #1 ranked tennis star Victoria Azarenka and most recently took second place in the national 2013 Auchentoshan Switch competition, 1st place in the 2014 National Restaurant Association’s “Star of the Bar” competition and 1st place in the 2013 Louis Royer “Show Me the Proof” competition.

She is an active member and serves as the President of the New York City chapter of the United States Bartenders Guild. Wiznitzer is committed to and believes in the continuation of her pursuit of knowledge and is currently working towards a master’s degree in Food Studies, with a concentration on spirits and alcohol, at NYU’s Steinhardt School. Additionally, she presents her research at seminars and conferences including topics such as Women and Whiskey and Safety, Laws and Legalities of being behind the bar. Wiznitzer is a recent graduate of the rigorous Beverage Alcohol Resources 5 day program earning top honors by passing the course “Bar Ready.”

Wiznitzer writes for various publications about the spirit and alcohol industry and works with sites such as as one of their cocktail experts. She has been featured in multiple publications including the recent cover of The Tasting Panel, Bar Business Magazine, The Village Voice, Zagat,, Glamour, The Forward, The Examiner, MetroNY,, and Underground Eats as well as reccurring media appearances on the the Food Network, Vh1, NBC, LXTV, Fox & Friends and BetterTV.

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