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Patrick Renvoise  

International Neuromarketing Expert; C-Level Coach; Author of "Neuromarketing" & "The Persuasion Code"

An award-winning Author, International Speaker, Trainer, and C-level Coach, Patrick Renvoise pioneered the field of NeuroMarketing. His expertise fuels scientific growth, rapid growth, and proven Growth.

With a dual background in computer science and electrical engineering, he started his career with Silicon Graphics Inc (SGI) where he quickly became an expert in selling multi-million super computers. His passion for brain science and his sales and marketing experience then pushed him to publish the first book on Neuromarketing. Together with his business partner, Christophe Morin, PhD., they co-founded SalesBrain - the only agency that uses a 100% scientific model of persuasion.

In his second book, “The Persuasion Code,” Renvoise introduced NeuroMap®, the first scientific and award-winning model of persuasion. Based on the dual brain model discovered by Daniel Kahneman - 2002 Economy Nobel Prize and author of “Thinking Fast and Slow” - NeuroMap® reveals the unique language of the primal brain. Kahneman famously called the Primal Brain “System 1” or the Fast Brain.

Teaching the language of the primal brain for over 2 decades, Renvoise has been helping over 2,000 companies grow. These include many fortune 500 companies such as Airbus, Microsoft, Facebook, Prudential, Volvo, Epson, Siemens, Hitachi, and more.

Everybody needs to be more persuasive and Renvoise delivers a “wow” experience to any audience regardless of size, level of education, job function, or cultural background. Renvoise has made complex brain science easy to understand, easy to apply, and easy to remember.

In March 2020 he started to study the different impacts on the brain of face-to-face versus remote virtual communications. In 2021, LinkedIn Education released Renvoise's second course “The Neuroscience of Selling Remotely" or "Why We Hate Zoom and How Neuroscience Can Help." His third LinkedIn course, "The Neuroscience of Closing," will be available in Q1 2023 and he is now working on part 4 of that series.

Renvoise has received multiple awards, including the 2008 "Above and Beyond" Vistage Speaker Award; the 2009 “Next BIG Thing in Marketing” Award from the San Francisco AMA; the 2011, 2014 and 2015 “Innovation in Research Award” from the ARF; and was the 2019 Axiom Business Book Award Silver Medalist in the Marketing Category.

Speech Topics


Overview

Because the science of Persuasion can be used universally both in personal and business lives, Patrick's topics cover the entire sales and marketing spectrum and general knowledge. He teaches the primal brain language face to face or remotely: from 45 minutes keynote to multi-day training sessions.

Customized Topics

  • The complex sale: How to sell multi-million solution in a highly competitive environment… even when you are more expensive than your competition!
  • Would you take your website on a sales call?
  • What is attention and how to increase it so your prospects: Read your emails, listen to your voice mails, browse more pages of your website, and don’t fall asleep with your PowerPoints

Standard Presentations

  • NeuroMarketing: the Science of Persuasion or how ALL your employees (including your C-suite) should learn the language of the Primal Bain.
  • What is a brand: how to create it and nurture it to grow it.
  • Response: An associative memory in the primal brain of the consumer that connect the name of your company with a set of –hopefully positive—attributes.
  • The origin of persuasion: an ancient language to help homo sapiens trade more goods… at a higher price!

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