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Patrick Ward is the VP of Marketing for Rootstrap, a custom software development agency that digitally transforms companies like MasterClass & Google, along with A-List Celebrities like Tony Robbins & Snoop Dogg, and the Founder of NanoGlobals, an expert-led platform that helps mid-size tech companies tap into global markets through remote hiring, offshoring, and international market expansion.
A writer by trade, Ward's international brand & B2B marketing expertise has been featured in Forbes, Ad Age, Fast Company, Morning Brew, Hacker Noon, HuffPost & Business Insider. He is currently a member of the Forbes Communications Council, an invitation-only organization for senior-level communications executives. He is also the co-chair of the Executive Marketing Channel at Pavilion, formerly Revenue Collective, a private, invitation-only community of sales & marketing executives at growth-focused companies. He also is the Co-Host and Founder of #LinkedInLocalLA, a networking meetup community in Los Angeles, with guest speakers that are LinkedIn Top Voices, Former Google employees, and Amazon best-selling authors.
Ward is an accomplished public speaker, teaching marketing workshops at General Assembly, Nonprofit Learning Lab, Serendipity Labs & California Lutheran University and Guest Lecturing at the University of Southern California on AI and Technology Disruption along with the University of North Carolina on Leadership.
He is the author of “Marketing Transformation: Why Your Marketing Mindset is Holding Your Organization Back”, featured in the Business Leaders Edition, Vol 3. of the Amazon Best-Selling Series “Money Matters”.
He earned his Bachelor of Commerce (Liberal Studies), majoring in Marketing and Government & International Relations, from the University of Sydney.
Speech Topics
Zero to $18 Million in A Year: Growing Pipeline from Scratch
Revenue is the lifeblood of any business, but often early stage marketing teams spend their time trying to do everything leading to subpar results and burnout. Attendees will learn a proven process, built on the philosophy of addition by subtraction, that can be easily implemented to create predictable and sustainable growth.
1) Channel Mix: How to identify the right channels for short-term immediate pipeline creation and long-term pipeline expansion
2) Go-To-Market Motion: How to build the right type of Go-To-Market Motion for your Business
3) Experimentation: Learn the process I use for experimentation and budget reallocation to create a predictable and scalable pipeline
2 Billion in Valuation: A MasterClass Story
MasterClass seems ubiquitous now, but like any startup, their success was not guaranteed. Their industry partner from the beginning teaches you the secrets to their success and, more importantly, how they overcame the substantial obstacles in their way.
1) Hiring - Learn how MasterClass created a world-class tech team of blended outsourced and in-house technologists, to combat a tight hiring market in Silicon Valley
2) Marketing - We dissect their famous marketing campaigns, and how their contrarian approach to alternative education marketing helped them stand out from the crowd
3) Technology - The underpinning to any successful startup - how seamless UX and tech platforms were critical to MasterClass' premium offering.
Why Side Hustles are a Company’s Key to Marketing
Why Side Hustles are a Company’s Key to Marketing
1) Employees have strong industry experience which readily translates into easy-to-start entrepreneurial endeavors that can educate prospective buyers.
2) Companies should encourage these entrepreneurial endeavors which allow employees to build their own assets that also act as company marketing.
3) Employee side hustles build trust & can be more transparent than brands - giving the brands they represent an edge in today's trust-based economy.
The ‘Marketing Transformation Mindset’
Rejection of Growth Hacking and Failed Accountability of the Past. Sweet spot is Agencies to Mid-Market Companies.
Takeaways 5 Step Process - 1) Company story must be clearly articulated. 2) External Communication in the language of the customer. 3) Internal Communication must drive the creation of employee advocates. 4) Consumers trust people quicker than they trust companies so lead with humans first in communication. 5) Experiment with new technologies but only lean into them if your organization seeks to master them.
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