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Patti Pokorchak    

Practical sales and marketing advice aimed at small to mid-sized businesses from a marketer and award winning sales executive

With an MBA in marketing and 30 years of sales and marketing experience at companies like IBM, Siemens and Learning Tree International, as well as a number of startup companies in B2B and B2C in North America and Europe, Patti has a sound basis from which to work from in order to help companies make more money.

Self-employed since 1992, she has started four companies and her motto is "If I can be a farmer, you can be anything you want to be -- with some basic business training, that is!" Being a farmer was never in her wildest dreams, but she made it into a thriving business.

Patti combines marketing expertise with proven sales skills to help you create a practical plan for success. She is unique in being a marketer who loves to sell. She likes to de-mystify sales and marketing for small businesses to make them more profitable. Her popular "Marketing for People Who DREAD Marketing" workshop takes away the fear and puts the fun into marketing your product or service.

An avid traveller, Patti has had an 'interesting life' as she likes to put it, starting with mainframe computers, progressing to selling and marketing PCs in Europe in the 80s, selling high tech training and then co-founding and running a software company for 10 years.

Moving to the country to a 100 acre farm in 2000, she started Down to Earth Gardens - aimed at novice and black thumb gardeners. Her specialty was growing and selling 'unkillable' plants and she became an expert in that area, proving -- since she had no horticultural qualifications -- that you can run any kind of business as long as you have some great sales and marketing skills.

She has written "Bar Codes for the Technically Challenged" and co-authored the "Eastern Ontario Gardener's Tour Guide". She is in the process of writing "Marketing for People Who DREAD Marketing".

Her true passion is marketing and in 2005, she started Down to Earth Marketing to share her knowledge of running profitable, successful and fun small businesses with others - helping make people's passion profitable. She's been described as inspiring, informative, funny and with contagious enthusiasm.


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