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Paul Collard    

Turning creativity into clear results

A lot of apathetic, disengaged young people have realised that they have the capacity to have ideas and that they can make them happen This is how you create successful entrepreneurs.

When Paul Collard spends 1 on the core activity of his business, he generates 15.30 in value. This would be impressive under any circumstances, but its especially great when the investment comes from the UK taxpayer and the economic benefit is derived from youth creativity. Paul is the chief executive of Creativity, Culture and Education, a charity that spends about 33m of public funds every year to engage children and families in creative learning. Hes an expert in the use of creativity and culture to drive social and economic change, and to boost organisational performance. Hes also a passionate standard-bearer for the transformative power of the arts.

Paul has 25 years experience of working in the arts and is an expert in delivering programmes that use creativity and culture as drivers of social and economic change, most notably in the North East of England and New Haven, Connecticut in the USA.

CCEs particular focus is on unlocking the creative potential of young people in the education system, in order to prepare young people for success in the creative economy of the 21st century. In addition to running such programmes, CCE has an unparalleled library of research data that it has commissioned and collected demonstrating the positive impact of such programmes on the achievement and attainment of young people.

Other positions he has held include General Manager at the Institute of Contemporary Arts in London, Deputy Controller of the British Film Institute in London, Director of the UK Year of Visual Arts in the North East of England and Director of the International Festival of Arts and Ideas in Connecticut, USA. He has spoken extensively in the UK and abroad, and represents the UK on the European Unions Committee on the Synergies between culture and education.

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