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Paul Hurley  

Founder and Chief Executive Officer of ideeli

Mr. Hurley is the Founder and Chief Executive Officer of ideeli, a leading online retailer that hosts carefully-curated, limited-time sales every day across the categories of apparel, accessories, home, beauty, kids, travel and experiences to the site's nearly 4 million U.S. members.

Since launching ideeli in 2007, Mr. Hurley has driven the company's innovative vision, managing a high-growth business that now employs a team of several hundred people. Mr. Hurley brings to the company extensive experience in the digital space.

In 1989 he founded Cypress Research, which combined e-commerce with embedded upgrade technology years before the Internet was widely used. Cypress Shopper, a component of the company's MegaPhone fax software for Macs and PCs, shipped more than 10 million copies to 23 countries. In 1994, he founded Aveo, which invented the now pervasive concept of preemptive technical support, with its products adopted by Hewlett-Packard, Gateway, Dell, Kensington and Logitech. Mr. Hurley's third company, Alset, Inc., was founded in 2001 and helped leading brands such as Best Buy and MicroWarehouse use the internet to improve service and marketing.

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