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Paul Kurnit  

Paul Kurnit is a recovering advertising executive. Promoting some of the great brands for P&G, Kraft, American Express, Hasbro, PepsiCo and many others, Paul likes the freedom of marketing, consulting, writing and speaking on the “outside” of the business

Paul Kurnit is an internationally recognized marketing professional with over 25 years in the advertising and entertainment businesses. Paul began his advertising career at Benton & Bowles and Ogilvy & Mather, where he managed a number of classic brands for Procter & Gamble, Kraft/General Foods and American Express. For the better part of two decades, as President of Griffin Bacal, Paul managed businesses in virtually every consumer and service business category. He was also Executive Vice President of Sunbow Entertainment, a leading producer of quality children’s television programming. Paul is an expert in social and cultural trends having created a number of specialty business units dedicated to addressing a diverse range of marketing initiatives, including: LiveWire: Today’s Families Online® Kid Think Inc.™ Licensing Works!™ Trend Walk™ TDC: The Design Group The Digital Station

For the past seven years, as founder of Kurnit Communications, KidShop and PSInsights, Paul has been dedicated to delivering customized solutions across a range of marketing disciplines for companies seeking dramatic new initiatives to drive their businesses.

Paul is a frequent speaker and writer for television, radio and print media (NBC/The Today Show, ABC, CBS News, CNN, Fox, The Wall Street Journal, The New York Times, USA Today, Barron’s, Ad Age, AdWeek, BrandWeek, Entrepreneur and more). He has shared his expertise in consulting work for Bayer, Coca-Cola, ConAgra, Disney, General Mills, Hasbro, Mattel, McDonald’s, Nickelodeon, Pepsi, Polaroid, Scholastic, Sony, Universal Studios and many other blue chip and start up companies.

Paul is on the boards and advisory boards of several industry organizations including The Advertising Educational Foundation (AEF), The Advertising Council’s Creative Review Committee (CRC), Pace University Lubin School of Business, the Children’s Advertising Review Unit (CARU) of the Better Business Bureau and the International Journal of Advertising and Marketing to Children. He is clinical professor of marketing at Pace University, where he teaches marketing and advertising and serves as university advisor for NSAC (National Student Advertising Competition) sponsored by the American Advertising Federation (AAF).

Paul lives in Cortlandt Manor, NY with his wife, Susan. His daughter, Ara and son Jesse have followed in dad’s footsteps, both as graduates of the University of Wisconsin and in marketing and advertising careers. When Paul isn’t writing or speaking, consulting, teaching or shaping business initiatives, he’s walking or hiking, gardening and landscaping, traveling and photographing, listening to and recording music, watching television or at the movies…and, always thinking about and processing new marketing and cultural trends and their implications and applications.

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