Paul Postma is founder of Paul Postma Marketing Consultancy, niche player in the top of the consultancy market for commercial issues, based in The Netherlands. After his master in economics, he worked fifteen years in commercial positions. A marketing director of Great Universal Stores (GUS) - the leading UK mail-order company - until 1987, he started his own marketing consultancy company that same year. Adapting the data based direct marketing approach of GUS to other industries he created the marketing approach that became known as Customer Relationship Management (CRM). Joining Ernst & Young as a partner, he built their leading CRM practice for Europe. After the merger of Ernst & Young and Capgemini, Paul Postma Marketing Consultancy continued as an independent marketing consultancy in the top of the market. His clients include banks, airlines, oil companies, government agencies, retailers and members of the IT industry.

With his most unconventional and eye-opening approach, he once was the enfant terrible in the world of marketing. Later on, he received the honorary title Register Marketeer of the Institute of Marketing. A renowned international lecturer from Helsinki to Cape Town, he is the author of many books, including the standard work in the world of direct marketing 'Handbook Direct Marketing Book 2.0' and 'The Ultimate Marketing Machine'. His bestseller 'The New Marketing Era – new media, same message' with foreword by Philip Kotler, Mc Graw-Hill New York, N.Y. 1999, is being sold worldwide in many languages, including Chinese. Paul is also a father in a family with three kids, loves jogging, isn't fond of driving but is fond of nice cars. He has a passion for puppet theatres and who has seen him perform may recognize some elements of this weird and wonderful hobby.

Some of Paul's quotes:

"Never listen to your customers... see what they actually do".

"A target group mostly is a self-projection of the marketing manager".

"The real challenge for a manager is to learn to know his customers better than they know themselves".

Topics

• Consumer behavior

• Customer focus

• CRM

• Marketing

• Health care Marketing

• Database marketing

• Sales management

• Management and neurology

• How does our brain work

• How to predict your customer

• Why focus groups tell more about marketeers than customers

• Customers just want one thing

• The eternal mismatch between customers and marketeers

• Direct Marketing Workshop 2.0

• How to keep your customers coming back!

• The web finally enables normal marketing

• The New Marketing Era; Fun, Fraud & Love

• Why thinking and acting are two different things

Business, Innovation, Sales, Customer Service, Creativity, Music, Marketing,