Paula Berg specializes in social media strategy, integration, infrastructure, and crisis management. Paula earned her public relations and social media stripes at Southwest Airlines, where she served as the company’s first Manager of Emerging Media, responsible for the development of the airlines’ acclaimed online communication and social media strategy. She also led the airline’s six-person emerging media team. From virtual riots and industry crises to employee relations and revenue generation, Paula has leveraged social media to successfully support company goals and meet customer expectations. But more than blogging, Tweeting, or Facebooking, she learned how to redesign outdated processes and infrastructure to truly revolutionize the business of communication.

INVOLVEMENT

University of Colorado Alumni Board of Directors Member of PRSA and PRSA Colorado Chapter PRSA Programs Committee Chairman

INTERESTS All things digital World travel and culture American history and politics Hiking and camping in the Rocky Mountains Fine dining and lots of champagne

ACCOLADES Southwest Airlines’ 2009 President’s Award for social media leadership and success. “2009 Brand Champion of the Year” by Rex Whisman, Brand Champions blog PR News Best Blog (Southwest Airlines’ “Nuts About Southwest”) – 2007, 2008, and 2009 Included on Jeremiah Owyang’s list of First Generation “Social Media Pioneers”

Technology, interesting, influential, Social Media, SXSW,