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Paula Silver  

Paula has more than 25 years of experience in the development, production and marketing of motion pictures.

Paula was the marketing strategist behind the surprise 2002 Indie hit, My Big Fat Greek Wedding, developing a marketing plan that relied heavily on grass roots and localized publicity strategy, and one that has continued to sustain its position as the longest running film in theatrical release.

Paula brought the Lifestyles of Health and Sustainability Conference to Los Angeles from Colorado in 2004, with the belief that the storytellers of Hollywood needed to experience the concepts behind sustainable living in their own backyard.

At the Walt Disney Company, Paula was renowned for creating an award-winning marketing campaign for Mr. Hollands’ Opus, which revitalized 'grass roots' marketing, for the industry, and contributed to that film’s $90 million box office success.

Paula served as President of Marketing and Publicity at Columbia Pictures Worldwide where she supervised a staff of over 100 people, managed a $480 million annual advertising budget and oversaw the development and implementation of marketing campaigns for over 18 major motion pictures each year including Boyz in the Hood, My Girl, Dracula, Prince of Tides and A League of Their Own among many others. Those campaigns were especially noteworthy because they succeeded in attracting a much broader audience than the studio’s initial, primary demographic targets.

Paula spent 15 years working in the advertising industry prior to becoming a Hollywood studio executive. Her Madison Avenue experience included working as Vice President Creative Director at Frankfurt Communications/Kenyon Eckhardt, working closely with major Hollywood studios creating advertising campaigns for Kramer Vs Kramer, All That Jazz, Altered States, Annie and Alien (In Space No One Can Hear You Scream). She established and led creative teams in the new business unit at DMB&B.

In 1982, Paula established and led the entertainment division at R. Greenberg Associates (RGA), the innovative production and special effects company. There, her teams created the Tri-Star logo, and many other corporate identities. During her career as an agency executive, Paula worked closely with all the major Hollywood studios developing and executing the marketing campaigns (mini-branding) for such major hits as: Tootsie, Gandhi, Ghostbusters, The Big Chill, Body Double, Body Heat, Dirty Dancing and re-named the motion picture Fatal Attraction.

Paula directed and produced the documentary film on the Sundance Institute, which aired in the U.S. and Japan.

Paula has applied her communication skills outside the entertainment industry. She coined the slogan 'ONLY ELEPHANTS SHOULD WEAR IVORY' for the National Wildlife Foundation, creating a Public Service Campaign. A passion for cultural and civic issues has led Paula to become an active member in organizations and foundations promoting the arts and social well being for others. She created and currently sits on the board of The Mr. Hollands' Opus Foundation, which is dedicated to keeping music in the schools by collecting and donating instruments to lower income institutions. Similarly, she spearheaded the inception and sits on the board of Dr. Keith Black¹s Brain Trust created for the continued funding of revolutionary neuro-surgical research at Cedars Sinai. Additionally, Paula is an international speaker, addressing filmmakers in India and Vietnam, as well as parents of teens in Mexico on the role of the media and parenting adolescents. Paula has been a keynote speaker at Princeton University and other forums. She is an MIT Media Lab Fellow.

She is also on the board of the Morning Star Commission, Hillel, and The White House Project. She is on the board of the Women and Film Foundation. Previously, she served on the boards of the Public Broadcasting Service, The Sundance Institute, The Junior Committee of MOMA, The Joffrey Ballet, Manhattan Theater Club, The Children¹s Defense Fund and The Second Stage. Her special interest in teen issues motivated her to organize and facilitate the First National Girls Conference- 'Girls Speak Out', at the UN in 1997. In 1982, after giving birth to a premature baby (3lbs. 2oz.), Paula formed a Hot Line at Lenox Hill Hospital to help other mothers in similar circumstances. Paula’s biggest creation are her daughter and twin sons.


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